Our first annual fundraiser, POOCHELLA will take place at White River State Park on August 27th, 2022 from 11 AM-3 PM. POOCHELLA is an all-ages festival featuring live music, fun activities, food, cocktails, a dog walk, and more. We are expecting 500 humans to attend this year and dogs are invited too!
Fur The brand is a registered 501(c)3 female-led nonprofit on a mission to bring awareness to canine cancer. Providing financial assistance to pets who face a cancer diagnosis requiring extensive veterinary care, in which their owners are unable to afford.

We are on a mission to change the narrative on canine cancer and believe that no owner should have to make the difficult decision to put a pet down or neglect medical needs because of the costs involved.