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How Marketers Can Take the Drivers Seat to Advance Racial Equity & Justice
November 19, 2020 @ 12:00 pm - 1:00 pm
Free – $5Tamara Cypress returns to AMA this year to moderate the panel. She will be joined by Malina Jeffers, Charles McKinney Jr. and Duchess Adjei as they discuss three main topics.
1. Marketplace power. Where are you spending your marketing budget and how can that be an avenue to support and empower companies and include diverse voices in your mission?
2. Representation. Who is helping craft your stories? If you don’t have diverse marketers on your team, are you seeking out other stakeholders that can help give different perspectives? Also, we will analyze some visual pieces such as stock photography and video to help show how those can support or cause harm to your EDI missions.
3. PR / External communications. How are you crafting your messages during these times if you are addressing civil happenings? What actions are you taking after these messages to truly impact organizational change? How do people externally view your company and its EDI missions?