Pssst.. the music industry is dying.. pass it on! By the time this decade long game of telephone made its way to Indianapolis, the point was clearly moot. Okay, so maybe ticket and album sales have shrunk since the industry peak in 1999 when Fred Durst and Britney ruled the roost but there has clearly been recent growth in perhaps the most important metric: Community.
In 2011, the greater music community exists and interacts on the web more-so than it does at the record store or club and the tools to share the love are free and easy to use (thanks Twitter and Dropbox!). This shift has given artists the ability to create and promote their craft without a budget and given fans the incentive to invest…they get to see immediate dividends on the web.
All this sharing and caring has created the most exciting community spirit on the local level: the collective scene births and promotes a new band, this band gets popular and then the scene and city get notoriety. Artists like the Mudkids, Rev. Peyton’s Big Damn Band and Margot and the Nuclear So and Sos are community supported groups that truly benefited from this process. Who’s to say we can’t do it again?
The 4th annual Record Store Day on Saturday, April 16th marks an annual celebration for local music community hubs nationwide. Communities gather in person, listen to and purchase live local music at their favorite record stores and collectively raise the tide for thousands of rock-powered pleasure boats…together. It’s the perfect opportunity to get the full community experience and best of all, it’s free!
Join the celebration and get to know your music community:
LUNA Music – 5202 N. College Avenue
Live music, Sidewalk Sale, Upland Beer Available (21+)
Noon – 6pm Rusty Redenbacher and Mr. Kinetik DJ
12:00pm – Divine Time
1:00 – The Kemps
2:00 – Brad Real
3:00 – Vacation Club
4:00 – Oreo Jones
5:00 – Beta Male
6:00 – We Are Hex
Indy CD & Vinyl – 806 Broad Ripple Ave
Live music, Goodies, Huge Discounts
1pm – Pop Lolita
2:00 – Beta Male
3:30 – Hotfox
5:00 – Five Year Mission
6:00 – East Side Larry
Vibes Music – 1051 East 54th Street
Live Music, Beer available (21+), New releases from Gloryhole Records
Marmoset
The Kemps
Vacation Club
Learner Dancer
East Side Larry
Adam Kuhn
Homeschool
DJ Jewey Ramone
—————————
Daniel Fahrner fancies himself a web marketing consultant for SmallBox, an Indy-based web design and marketing firm by day and music professional by night. He moonlights as director for Broad Ripple Music Fest and even manages a few artists music careers. He lives in Broad Ripple with his wife Jamie and hosts underground strategy board game gatherings whenever possible. Contact Dan at dan@smallboxweb.com or on Twitter @danielfahrner.
